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Battelle's book shows how search is pushing technology toward the dream of artificial intelligence. He explains how thousands of small businesses thrive and die by the quirks of search-engine algorithms, and details how an unorganized consortium of nonprofits, bloggers and corporations are rebuilding the Library of Alexandria in a digital, distributed and democratic form.
Battelle, who launched one of the internet's seminal business magazines, The Industry Standard, and co-founded Wired magazine, is certainly qualified to tell the story of how pure search triumphed over bloated portals and in the process revitalized the dream of a revolutionary wired world.
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